Microsoft is talking about search again.  Last month, they were saying that their search results were just as good as google.  Now, its Bing will save the day.  It will do this, and this, and this.......  Geez it sounds like a bunch of developers talking about features and the one with the more features win.  No, that's not the answer.  As we have learned, the one with the most features doesn't always win.

If Microsoft wants to be successful in search, it needs to start over.  Their algorithms for search are wowfully inadequate compared to google.  Why do I say this?  Go do a search on Grand Rapis Day of .NET.  The first three entries are my blog entries from 2008.  You have to scroll down to see results that might mean something and most likely you have to go to the next page.  Search Google and it brings back relevant information in the first page, and most likely the first few entries.

Build a good product and market it.  People will find you.  If you don't build a good product, people don't care about it.  Search is the base product that brings visitors to a site.  Microsoft seems to have forgotten that.  Now, they've claim that they have gotten search right and are building on top of that.  Seriously, I don't believe that.  The search that I made above describes the problem.  No one cares about the other features because Live.com search is not considered to be optimal compared to Google's search.  How is Bing going to be better?