This blog will have all kinds of posts about Wally McClure. In it, there will be tons of .NET and computer programming posts as well as Wally's views on life in general. As you might guess, this site and blog help you get More Wally in your life. What more could anyone want? .NET, ADO.NET, ASP.NET, AJAX, Atlas, Microsoft AJAX Library, ASP.NET 2.0 AJAX Extensions, ............
Marketing payback is a hard thing to calculate. At the the end of the day, its hard to calculate the value of increasing name recognition, having people talk about you, and such. Dropping down to the hard dollar costs and comparing the money that comes in versus the cost of the tshirts, we're looking at a 130x payback on the tshirts and the "More Wally" slogan. I'm thinking this was probably a good investment. Expect to see more variations on the theme.
About wallym
Wallace B. (Wally) McClure
INETA Speaker's Bureau
Microsoft MVP
ASPInsider
Co-author of "Beginning AJAX with ASP.NET"
Co-author of "Professional ADO.NET Programming"
Co-author of "Building Highly Scalable Database Applications with .NET"
Master's Degree in Electrical Engineering from Georgia Tech
Bachelor's Degree in Electrical Engineering from Georgia Tech